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8:00 AM - 9:00 AM – Breakfast Networking Reception

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9:00 AM – 9:05 AM – My Digital Shelf Welcome Speech
 

Sarah Kingham, Director, My Digital Shelf

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9:05 AM – 9:15 AM – Chairpersons Introduction and Event Overview

Sara Welch Goucher, Senior Director eCommerce – NA, Molson Coors Beverage Company
Adam Jackson, Director of Portfolio Strategy & Activation, Gatorade

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9:15 AM – 9:40 AM – How Digital is influencing in-store grocery shopping

Irina Pelphrey, VP of Health and Managed Care, Albertsons Companies
Jill Pavlovich, SVP of Digital Shopping Experiences, Albertsons Companies

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9:40 AM – 10:05 AM – Bricks to clicks: Entering the new omni-normal

Kelli Fulton, Collaborative Insights Manager, 84.51°
Alicia Brill, Insights Manager, 84.51°
 

• Once a digital trend, now the norm, brands are required to adapt, invest in digital touchpoints and enhance their consumer insight understanding

• Discover what is important to today’s omni-shopper, what drives their behavior and how it has evolved over time

• Uncover key strategies to engage, convert and assure today’s online shopper  

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10:05 AM - 10:30 AM – The Frozen Frontier: Elevating Convenience for Digitally Engaged Shoppers
 

Shobha Kansal, Director of Category Leadership, The Kraft Heinz Company

 

• Shoppers have elevated expectations around convenience

• Frozen foods continue to gain momentum across multiple generations of shoppers

• Omni engagement with shoppers will help to drive frozen category growth

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10:30 AM – 10:55 AM – Networking Coffee Break 

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10:55 AM – 11:30 AM –  Enhancing the Retailer-Supplier relationship for eCommerce success
 

Todd Jacobs, Director, Digital Shelf, Ahold Delhaize USA
Asli Karacula, Head of Grocery dCommerce, Unilever
Jordan Eddy, VP, Digital Merchandising and Operations, Sam's Club
Paige Singer, Digital Commerce Content Manager, Jackson Family Wines

•    Get the guidance on how to plan what ‘you’ want to achieve with your online retailer partnerships and how to measure the success
•    Understand the Grocery retailers ‘capabilities’ and how you can leverage these in the online channel
•    Learn how to Create a ‘joint’ strategy with your retail partners and how to align it with your larger commercial plan
•    Get the tips on how to celebrate your successes together with your retail partnerships and strengthen these relationships in the long term​

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11:30 AM – 11:55 AM – Bringing Data to the Marketplace: Where Off-Site Meets On-Site

Brett Banner, SVP, Strategy, PriceSpider
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• Learn how to use shopper behavior data for market expansion, incremental sales, SKU rationalization, and more. 

• Walk into retailer-brand JBPs with confidence, knowing the impact that you’re driving and the opportunities for growth. 

• Connect the measurement dots from off-site media and audience metrics to on-site shelf performance. ​
  
   

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11:55 AM – 12:20 PM – The Pillars to Successfully Scale Your Brand on Amazon 

Lu Castillo, Global Director of eCommerce, Essity 

•    Learn about the importance and tools necessary to understand the total landscape surrounding your products on Amazon.
•    Understand the significance of introducing the right product at the right time. 
•    Discover the value of leveraging data in your interactions with Amazon during annual negotiations. 

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12:20 PM – 1:20 PM – Networking Lunch Break
 

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1:20 PM – 1:45 PM – Unleash Your eCommerce Potential: The Art and Science of Search

 

Rebecca Matthews, Director of Customer Success, Data Impact by NielsenIQ

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• The Power of Search: Explore the importance of search and uncover the individual weighted factors that wield the highest influences in search rankings.

• Seize Opportunities: From mastering keywords to ensuring secondary image accessibility,
  learn how to harness the full potential of both paid and organic search strategies.

• Real-World Case Studies: Gain invaluable insights from compelling brand studies that showcase effective tactics
  for optimizing search performance across diverse retailers and product categories.

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1:45 PM – 2:10 PM – Winning online with ratings & reviews optimization 

Jill Rourke, Director Shopper Marketing, Wellness Pet Company 
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2:10 PM – 2:35 PM – How Brands are Marrying the Art and Science of PDP Image Creation and Measurement with AI 

Paul Carpinella, Senior Director of Growth Marketing, Vizit 

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• Uncover the growing importance of images on the digital shelf 

• Dive into their industry research on the evolution of AI in PDP image creation from the generative craze of 2023 to today's usage of AI
  which combines retailer specific design fundamentals with the perspective of the end consumer in the image creation and syndication process 

• Hear real-world case studies on how leading CPG brands are integrating AI into their day-to-day content workflows 

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2:35 PM – 3:00 PM – Harness the power of Retail Media to drive digital engagement

 

Jeff Leitch, Director, Meijer Media

Hope Ramseyer, Digital Merchandising Manager, Meijer
 

• Align on common goals across Merchandising, eCommerce, Brand & Retail Media

• Understand the value of digitally engaged customers

• Learn how Retail Media impacts digital sales

• Tips to design great customer experiences across advertising & content

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3:00 PM – 3:25 PM – Networking Coffee Break 
 

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3:25 PM – 4:00 PM – Retail Media activation 2.0 - scaling up your brands on Retailer platforms
 

Paras Shah, Director, Digital Marketing, Georgia-Pacific

Omar Haque, Vice President & General Manager, Omnichannel, Bimbo Bakeries

GraceAnne Bafna, Sr. Partner Manager, Walmart Connect

Jeff Leitch, Director, Meijer Media

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4:00 PM – 4:25 PM – Cleaning up with a Data Clean Room

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Imteaz Ahamed, Head of Performance Marketing, Reckitt Nutrition

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•   Hear a case study on how Reckitt has managed to deploy a data clean room solution to co-mingle brand first party data with retail data,
  
   

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4:25 PM – 4:50 PM – Driving eCommerce Growth: Strategic Partnerships and Transformation in CPG Retail
 

Katia Colston, Vice President Sales, eCommerce, Central Garden & Pet

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• Building a Collaborative Network: Leveraging strategic partnerships with Amazon and Omni retailers.

• Strategic Priorities for FY24 & Beyond: Discussing key focus areas including portfolio management, content optimization, retail media,
  and supply chain improvements.

• Enabling Growth in eCommerce with CPG: Understanding the five crucial factors for effective transformation and success in eCommerce.

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4:50 PM - 5:00 PM - Chairperson Event Summary and Closing remarks

Sara Welch Goucher, Senior Director eCommerce – NA, Molson Coors Beverage Company
Adam Jackson, Director of Portfolio Strategy & Activation, Gatorade

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5:00 PM – 5:05 PM – My Digital Shelf Thank you and Closing remarks

Sarah Kingham, Director, My Digital Shelf
 

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5:05 PM - 5:10 PM – Networking Drinks Reception Welcome Speech

Paul Lees, Co-Founder & CEO, CheckoutSmart

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5:10 PM - 6:10 PM – Networking Drinks Reception